INSIDE
MARKETING
We are looking for a motivated and well-spoken inside sales representative to join our sales team. The inside sales representative will be responsible for developing new leads, communicating with customers, understanding their needs, and ensuring a smooth sales process. You should be able to close sales and meet targets.
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Responsibilities:
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Market Research: Conducting market research specific to the marine engine industry, including identifying target segments, market trends, and competitor analysis.
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Content Creation: Developing compelling and informative content tailored to marine engine buyers, such as technical specifications, product comparisons, and industry insights.
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Digital Marketing: Executing digital marketing strategies focused on reaching boat manufacturers, shipyards, and marine enthusiasts through channels like search engine optimization (SEO), online advertising, and industry-specific websites.
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Lead Generation: Implementing lead generation strategies to capture and qualify leads interested in marine engines, leveraging online forms, landing pages, and targeted campaigns.
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Marketing Analytics: Analyzing marketing data and metrics related to marine engine campaigns, evaluating website traffic, engagement rates, and conversion rates to optimise marketing efforts.
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Marketing Automation: Utilizing marketing automation tools to streamline lead nurturing processes, sending targeted communications and tracking customer interactions.
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CRM Management: Managing the CRM system to track marine engine sales leads, customer data, and interactions, ensuring effective follow-ups and personalized communication.
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Collaboration: Collaborating with the sales team to align marketing efforts with sales goals, providing them with sales enablement materials, technical specifications, and product information.
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Campaign Management: Planning and executing marketing campaigns tailored to marine engine customers, including monitoring budgets, timelines, and tracking campaign performance.
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Conversion Optimization: Identifying opportunities to optimize the marine engine purchasing journey, improving website user experience, and implementing strategies to increase conversion rates.
Requirements:
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Qualification - MBA in Marketing is preferred but anyone who has passion in marketing, psychology or selling are welcomed.
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Age - No bar
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Gender - Any
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Work place : Nagercoil